When long-time client Young’s Furniture asked me to help them produce an integrated web/TV campaign to promote their new store, I knew it would be an exciting and challenging project.

Through my production company, AirStream Pictures, we designed the production for maximum efficiency, shooting the still photography required for a complete rebuild of the company’s website,  a TV spot, four brand films that described how the company works with its customers and suppliers, and a dozen short videos to be used in social media and digital placement, all in three well-planned days.

Production design and lighting were important, but key to the project’s success was creating an environment that was comfortable for Corrin Waldo, Young’s Creative Director, who was to be the company spokesperson in the video work. With our coaching and direction, Corrin’s on-camera performance perfectly reflected the company’s brand image and suited the project so well that we decided to have her voice the TV spot as well.